BAPE Neon Camo College Tee White

The Japanese streetwear brand A Bathing Ape (BAPE), founded by Nigo in 1993. The name, and the iconic ape head logo, are inspired by both the 1968 film Planet of the Apes and the Japanese proverb “a bathing ape in lukewarm water,” which ironically describes someone who overindulges or is satisfied by luxury, referencing BAPE’s high prices and target demographic of wealthy, young consumers.